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The global pet food packaging market is expected to grow from 10.2 billion USD in 2020 to 12.5 billion USD in 2025, with an annual growth rate of 4.2%. Packaging plays a key role in the strong growth of the pet food industry, especially for premium branded products. Sustainable and personalized packaging design can catch the pet owner's attention in the first time, which is an important factor in promoting the order. How do we seize the trend of pet food packaging to win the opportunity for ourselves?
Packaging sustainability
The sustainability of pet food is not only the sustainability of its ingredients itself, packaging plays a key role in the environmental characteristics of the product. According to a Mintel survey, 29% of American adults between the ages of 18 and 22 said that they purchase environmentally friendly products. The study found that about 75% of respondents are “more satisfied with brands with sustainable packaging”.
Using smart design and material selection, there are several ways to reduce the environmental impact of packaging, such as looking for packages that are lighter in weight and usually use less materials. In addition, ensure that these materials come from renewable and sustainable sources, such as cardboard from responsibly managed forests or plastics made from plants such as sugar cane.
Labeled taste and quality
Pet parents are paying more and more attention to feeding pets with high-quality ingredients. According to Mintel, four out of ten dog owners will consider their pet's taste preferences when choosing foods-this is an important decision factor. Among cat food buyers, 31% make a decision based on taste.
Pet parents are also paying close attention to the quality of the ingredients listed on the label. According to Nielsen, sales of GMO-free pet food increased by nearly 29% in 2019. Other "free" sales growth statements include the absence of corn, hormones, fillers, artificial preservatives and artificial colors.
Convenience and ease of use
Like all consumers, the new generation of pet parents are very busy, they are looking for convenient and easy-to-use pet food, and packaging is the key factor. 26% of consumers avoid buying overly complex products. Among shoppers aged 18 to 24, this number has grown to 37%. Except for maintaining sustainability as the primary consideration, brands can also consider of staying in line with the trends that young consumers are looking for.
Based on materials, plastic is the most widely used material for packaging in various end-use industries. Imaginative packaging expressions such as disposable packaging flip bag and zipper bag have won the favor of customers in the pet food packaging market.
Contact us for more different forms of pet food packaging bags. Shaped pouch, spouted pouch, stand up zipper pouch, etc. are all recommended pet food packaging.
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